Real-Time CDP

Features

• Flexible connectivity
• Harmonised data access
• Intelligent audience management
• Data governance
• Full funnel activation

Use Cases

• Engage new audiences
• Convert unknown prospects
• Create customer profiles
• Retain customers
• Govern customer data

Pricing

• Pricing
• Compare

Resources

• All resources
• Product documentation
• Support
• Partners

Additional Products

Real-Time CDP Collaboration

• Overview
• Publishers
• Brands

Real-Time CDP Connections

• Overview

Adobe Real-Time CDP Features

Full funnel activation

Activate your B2C and B2B audiences in real-time everywhere, across both Adobe and non-Adobe marketing applications. Real-Time CDP helps you to deliver more targeted customer experiences and in-the-moment personalisation that helps prospects convert and keeps buyers engaged and coming back for more.

Adobe Real-Time CDP Collaboration

Real-Time CDP Collaboration simplifies how organisations can drive joint audience analysis, activation and measurement to reach prospects and customers across channels — all while prioritising customer and data privacy. Organisations can enhance advertising and co-marketing efforts by working with trusted brands and publishers to gain a deeper understanding of prospects and customers and meet them where they are.

• Discover. Identify and better understand high-value audiences for engagement and campaign planning across collaboration partners.
• Activate. Brands and publishers work together to reach relevant audiences across channels, such as connected TV, commerce media, walled gardens, digital audio and DSPs.
• Measure. View campaign performance and reporting in a single environment to inform advertising and co-marketing efforts.

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Partner data support

With partner-sourced prospect profiles and partner data that doesn’t rely on third-party identifiers, you can reach new customers and enrich your first-party data without cookies for more impactful personalisation and business results.

• Customer acquisition and addressability. Reach net new customers and reduce dependency on third-party cookies by using cookieless identifiers as well as hashed PII from data partners of your choice.
• Full-funnel marketing in a single system. Prospect, personalise and convert prospective and known customers in a single system.
• Built on a foundation of trust. Market responsibly by governing partner data and profiles with patented data usage, labelling, access controls and more.

Destinations

Activate campaigns, email, targeted advertising and more with pre-built channel integrations. And use SDKs to create customised destinations of your choosing.

• Person and account-based audiences. Deliver audiences based on person or account identities for flexible activation for B2C and/or B2B campaigns.
• 100+ destinations. Choose from advertising, analytics, email, personalisation, agentic, survey and voice of the customer partners for easy access to where your consumers spend time.
• Flexible destinations. Use SDKs to build customised destinations into bespoke or internal systems and endpoints.
• Marketer workflows. Use guided workflows to activate audiences to destinations and to understand how they’re being utilised across the enterprise.
• Embedded controls. Enforce governance and make sure only appropriate data is leveraged for personalisation by ecosystem partners.

Orchestration

Plan customer journeys on an easy-to-use canvas.

• Signals beyond marketing. Improve customer experiences by using signals beyond marketing touchpoints, for a more holistic view of customer behaviours and needs.
• Outcome-focused approach. Move customers toward conversion with in-moment actions based on defined conditions.

Real-Time CDP Connections.

Efficiently collect and use event-level data directly without needing third-party cookies or legacy integrations.

• Data collection. Use Adobe Experience Platform Edge Network to scale data requests securely.
• Event forwarding. Use server-side data event forwarding in real time.
• Tag management. Simplify management of analytics, marketing and advertising tags using our industry-leading tag management system to consolidate web, mobile and server APIs.
• Web and mobile SDKs. Collapse and compress all Adobe product libraries into a single development kit for web and mobile platforms.

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Real-time streaming ingestion, segmentation and activation

Engage your customers in exactly the right moment by ingesting, processing and activating data at speed and scale. Real-Time CDP lets you stream data in real time from Adobe and non-Adobe systems for faster insights and time to market.

Questions? We have answers.

What is audience activation in Adobe Real-Time CDP?

How does audience activation work within Adobe Real-Time CDP?

How fast is activation? Can I use real-time signals?

Can I activate audiences across both B2C and B2B channels?

How does Adobe Real-Time CDP ensure that activated audiences comply with privacy regulations?

Can I co-ordinate audience activation across channels and teams?

How does audience activation connect to business outcomes?

Activation Anywhere in Adobe Real-Time CDP

Prebuilt B2C and B2B integrations with key marketing and advertising applications allow marketers to personalise people and account-based experiences.