Adobe Digital Insights Resources | Adobe for Business
Adobe Digital Insights Resources
Explore actionable data on digital economy trends, e-commerce shifts, and evolving consumer behavior.
Adobe Digital Price Index.
Adobe is uniquely poised to measure the growing global digital economy tracking a trillion+ visits to e-commerce sites.
The explosive rise of generative AI referral traffic.
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AI shoppers convert 40% better as Prime Day hits $26.4B.
U.S. shoppers spent a record $26.4 billion during the 2026 Prime Day event, up 9.3% YoY, Adobe reports, with mobile and AI driving growth.
- U.S. Prime Day 2026 forecast $26.3B and growing.
Adobe Digital Insights forecasts $26.3B in 2026 U.S. Prime Day spend, with June online growth hitting 23% YoY.
- AI is reshaping travel discovery.
Learn how AI-powered travelers and shoppers are reshaping discovery, engagement and conversion across digital experiences.
- Q3 AI Traffic Trends Report
Read why AI visibility is critical with SEO, as AI systems increasingly drive content discovery and user recommendations.
- Firefly Pulse: Wedding season trends 2026.
Is the traditional fairytale wedding fading? Adobe Firefly prompt data reveals couples are reimagining every element of their big day.
- A Framework for Consumer Price Sensitivity
Explore Adobe Digital Insights’ new framework for measuring consumer price sensitivity and see how pricing pressure is reshaping ecommerce behavior across the U.S. digital economy.
- Firefly Pulse: Exploring visual trends in Firefly
Firefly Pulse leverages insights from millions of prompts to provide insight into the moments shaping the cultural zeitgeist.
- State of AI in Documents: Adoption soars across key lines of business
AI power users are driving outsized productivity gains, and demand is growing for collaborative AI tools.
- AI helps creative pros meet growing demand
Most creative pros spend at least 10 hours a week collaborating with AI, as rapid adoption boosts productivity amid rising content demands and accelerated campaign cycles.