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Adobe 2026 AI and Digital Trends

This year's research explores how generative and agentic AI shape experiences, highlights gaps, and offers insights to help brands keep pace.

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Customer Experience AI Maturity Index

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• How leading brands put agentic AI to work.
  Merkle, Lenovo, and Cox Communications demo Adobe AI across shopping, analytics, and content.
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• Adobe Acrobat for PDF accessibility.
  Meet PDF accessibility requirements at scale with Adobe Acrobat's AI tagging, compliance checks, and automation.
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• From data to destination — AI journeys at global scale.
  Build content that shows up, stands out, and drives experiences across every AI-powered touchpoint.
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• How autonomous decisioning is reshaping marketing.
  Build robust and effective AI ecosystems. Here's how leaders can move beyond automation to decision intelligence and agentic implementation.
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• How to align AI scoring with color psychology.
  Discover how AI scoring helps marketers validate color decisions through real-world performance, readability, and audience response.
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• Adobe Workfront MCP: AI-powered work management.
  Connect Adobe Workfront to your AI tools for instant answers, automated project plans, and workflows that run themselves.
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• How agentic AI is transforming marketing workflows.
  Agentic AI is doing more than automating tasks. Learn how it boosts performance, reduces uncertainty, and reshapes marketing collaboration.
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• The rise of enterprise AI observability.
  Adobe's agentic AI monitoring dashboard helps enterprise teams move beyond usage metrics to genuine AI operational visibility.
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• AI collaborators usher in a new Workfront era.
  Discover how AI Collaborators will unlock more of your team's potential inside every Adobe Workfront project.
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