# Unlocking Customer Experience at Scale with Adobe Real-Time CDP ### Customer Data Management 00:13:57 **Unlocking Customer Experience at Scale with Adobe Real-Time CDP** How Adobe Real-Time CDP helps brands unify first-party data, activate insights in real time, and deliver personalized experiences at scale. 00:16:28 **Data Collaboration in Today’s Customer Experience Landscape** Discover how brands and publishers use privacy-centric data collaboration for smarter audience planning, activation, and measurement. 00:10:24 **Deliver Connected Experiences with Adobe Experience Platform** How Adobe Experience Platform standardize data, enforce governance, and make profiles and insights actionable across every touchpoint. 00:13:00 **The Power of Audience Agent: Manage and Create Audiences at Scale** How to operationalize AI-powered audience strategies with Adobe Real-Time CDP. Discover how Audience Agent and Agent Orchestrator help teams move faster. 00:47:34 **Fast-Tracking CDP Value: Proven Paths to Adoption, Scale, and ROI** Learn how brands accelerate CDP adoption, achieve faster ROI, and turn customer data into action with scalable architecture, governance, & AI-driven activation. 00:50:00 **Converting Fan Loyalty: Beyond the Bandwagon – Loyalty that Outlasts the Big Moment** Fan loyalty used to be built over generations – today it’s earned in real time with new and younger audiences, setting the standard with more choices, more access, and fewer ties… 00:46:16 **Adobe Real-Time CDP the Musical** Discover how Adobe Real-Time CDP empowers brands to deliver personalized customer experiences, build first-party data, and drive business success. 00:35:11 **Skill Exchange: The Art of Data Harmony to Drive Personalization at Scale** Learn how data quality and governance in Adobe Experience Platform drive trustworthy personalization, accurate profiles, and activation efficiency. 00:47:28 **Indie to Blockbuster: Customer Experience Use Cases That Ship Value Faster** Discover a proven Who/What/Where/Why/How framework to turn customer experiences ambitions into measurable outcomes with real-world examples and templates. 00:46:57 **Globalization: No Home Field Advantage – Building Customers and Fanbases from Scratch** Global reach is easy. Cultural trust isn’t. As markets become saturated, the next decade of growth for every major brand runs through expansion to new cities and countries — a tr… 00:47:34 **Bringing It All Together to Modernize Financial Services at Scale** Discover how financial services leaders align people and processes to drive successful digital transformation and overcome organizational silos. 00:40:13 **Your Data Warehouse + Intelligent Activation with General Motors** Discover how CDPs and smart data management drive real-time customer experiences, partner selection, and organizational success strategies. 00:51:49 **Adobe’s Approach to Safe, Effective Data Collaboration** Discover how brands use Adobe’s privacy-first data collaboration to unlock audience growth, boost conversions, and drive marketing results. 00:52:30 **Build a Dynamic Data Foundation: Adobe’s Own Real-Time CDP Playbook for B2B** Learn how B2B teams use Adobe Real-Time CDP for data-driven marketing, audience segmentation, and integration with leading go-to-market tools. 01:05:43 **From Tools to Teammates: The Agentic Future of Customer Engagement** Great marketing teams don't just need better tools. They need more hands on deck. In this Strategy keynote, discover how Adobe is redefining customer engagement for the agentic e… 00:44:19 **Adobe on Adobe: The Future of B2B Marketing** Adobe Summit session on how Adobe is using its own tech to transform B2B marketing. 00:52:46 **Milliseconds Matter: How to Build for Speed, Scale, and Flexibility** Learn how the right CDP architecture enables real-time data ingestion, flexible integration with data warehouses, and activation at enterprise scale. 00:48:26 **The People and Process Blueprint for Scaling Customer Data Platforms** Learn how leading brands align people, processes, and platforms to scale CDP adoption, break down silos, and deliver connected customer experiences. 00:54:32 **From Silos to Synergy with a Connected Intelligent Engagement Ecosystem** Discover how AI-powered, connected tech drives real-time, personalized customer experiences and maximizes ROI for modern marketers. 00:44:46 **Transform the Customer Journey with an AI‑Powered Data Foundation** Unify global marketing on Adobe Experience Platform using agentic AI to deliver smarter segmentation and hyper-personalized multichannel experiences. 00:48:43 **Audience Agent at Work: A Practitioner’s Guide to Smarter Workflows** Learn how Adobe Real-Time CDP accelerates audience-driven marketing using AI, real-time activation, and new innovations like Audience Agent. 00:39:29 **Proactive Run & Operate: How Teams Prevent Failures in Experience Platform** This session enables you to anticipate issues before they arise, maintain stability at scale, and continuously improve how your Experience Platform runs. 00:45:20 **Powering Unified Experiences at Scale — The Adobe Customer Zero Blueprint** Adobe unifies data, content, journeys, insights and experiments with integrated applications, enabling customer-centric engagement and omni-channel activation. 00:32:05 **Scaling Personalized Experiences in a Complex Energy Market** Delivering relevant, timely customer experiences at scale is critical as the energy market grows more competitive. Vattenfall, one of Europe’s largest energy providers, is transf… 00:44:18 **From Complexity to Commerce: How Retail Media Scales on Trust** Privacy-First, Signal-Driven Marketing: Powering Real-Time Personalization with Consent and AI. 00:15:33 **How Workday Drives Modern ABM with Adobe and Bombora** Learn how Workday powers modern ABM using Adobe B2B Real-Time CDP and Bombora—activating real-time account segments across the open web, CTV, and social. 00:54:43 **Prescription for Acceleration: An Integrated Adobe Suite and AI Enablement** Learn how to deliver AI-driven, HIPAA-compliant healthcare personalization at scale using integrated data, automation, and real-time optimization. 00:37:38 **Powering the Play: How Dick’s Sporting Goods Wins with Athlete-Centric Innovation** Discover how Dick's Sporting Goods and Globant builds synergy between technology and strategy to enhance the athlete experience. 00:59:15 **SHRM’s Journey to Connected, Mission-Driven Experiences** Learn how to modernize your digital ecosystem with connected content, commerce, and data to drive engagement and prepare for AI-enabled personalization. 00:35:47 **From Legacy to Lift-Off: How Esri Scaled B2B Marketing** Learn how unified data and AI-driven personalization modernize B2B marketing to drive pipeline growth, engagement, and measurable ROI. 00:54:57 **Personalization Under Pressure: Lessons from High-Stakes Journeys** Discover how high-stakes brands scale personalized customer journeys with trust, privacy, and data orchestration across channels. 00:49:14 **What Happens After Migrating to Adobe Experience Manager as a Cloud Service** Discover how cloud migration drives team alignment, faster delivery, and future-ready digital platforms—turning modernization into measurable business impact. 00:26:18 **Automate Customer Retention and Loyalty with Real-Time Data Triggers** Explore how to automate real-time customer retention using agentic AI. Learn to eliminate silent churn and replace legacy batch processing for massive ROI. 00:13:33 **AZEK’s Adobe-Powered Evolution to Build the Future of Digital Experience** Discover how to transform fragmented marketing tech into orchestrated customer experiences using Adobe Experience Cloud with real implementation insights. **Session Resources** [Get presentation](https://static.rainfocus.com/adobe/as26/sess/1761071005328001W1wL/finalpresentation/OS510_Unlocking%20Customer%20Experience%20at%20Scale%20with%20Adobe%20Real-Time%20CDP_Final%20Presentation%20Summit%202026_1776711691699001HY88.pdf)